In 2014, I was asked to visit a vineyard, which belonged to a client, to sample some of the Ice Cider their farm was producing and do some thinking about how to brand and market it.
While I was at the farm, I took some photos of the golden apples still hanging on the old apple trees, which the cidermaker was using in the cider. In 2015, I developed the initial illustration of the craggy old tree which is featured on the label for a Christmas card to friends and suppliers of the farm.
As time went by and I began developing The Great Canadian Cider Company, my client and I purchased the Ice Cider from the farm and set about marketing the product.
Over the next two years, I developed all of the branding.
Featured above is the first concept I presented while working on the bottle design, which we all loved but which proved to be a challenge, as Ice Cider requires a certain amount of air space within the neck of a bottle or the corks will not stay in properly so the more traditional design of 200 ML and 375 ML bottles was developed.
In 2018, we submitted the Ice Cider to the prestigious Cider Craft Magazine Awards in Seattle, Washington and won a Gold Medal, besting competition from all over the world.
Labels were then produced, printed and applied to the bottles and sent to the LCBO for taste testing, however, after a few short weeks, and after my having worked on this project for almost five years, it was discovered that the Ice Cider was NOT actually 100% organic and the project was set aside and one thing led to another and I retired, leaving this project in limbo.
Copyright: Steve Roper. All rights reserved.
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