All Posts By

Stephen Roper

Creative Direction

Chintz & Company

It’s a Beautiful Thing I remember the first time Yim and I walked into Chintz. We talked about how much we liked what they sold and how cool it would be to have them as a client, so I…

Life & Stories Travel

James Bay, Victoria

In September 2000, Yim and I moved to Vancouver Island. I had been headhunted by an advertising agency called Copeland Communications and offered a considerable increase (+25%) in salary over what Chrysler/BBDO had just offered me, for whom I…

Creative Direction

Chrysler Canada / BBDO

Awarded Best In Canada by the Canadian Marketing Association. Chrysler. Founded by Walter Chrysler in 1925. One of the best known automotive brands in the world. My Challenge: Re-create the perception of an automotive giant to appeal to a younger…

Creative Direction

Launching the PT Cruiser

Awarded Best in Canada by the Canadian Marketing Association Being asked to launch a brand new product, let alone a disruptive product like what the PT Cruiser was in 1999, was the opportunity of my career. The overall creative…

Life & Stories

Windsor

In the Fall of 1998, I was hired as Creative Director for a division of BBDO in Windsor, Ontario with a mandate of changing the perception of Chrysler Canada. I remember Yim and I had just started dating seriously…

Hiking Travel

Blue Creek Village, Belize

Blue Creek is a village in the Toledo District of southern Belize. It is a Mopan village, an indigenous, sub-ethnic group of the Maya who speak Kekchi, and home to about 300 residents. The community lies along flat roads, spanning…

Scuba Diving Travel

Glovers Atoll

Glover’s Atoll is a partially submerged atoll located off the southern coast of Belize, approximately 45 kilometres from the mainland. It forms part of the outermost boundary of the Belize Barrier Reef, and is one of its three atolls,…

Creative Direction

The Troppus Group

1994 – 1998 – In late 1994, I began work for The Troppus Group in Montreal as their Creative Director after returning from Bermuda. I remember being excited about this project as the company consisted of multiple companies and…

Scuba Diving Travel

Grand Cayman Island

On December 30, 1997, I left to go to Grand Cayman Island. A friend of mine had contacted me and wanted someone to house sit her condo for a month while she was visiting Scotland. I had three weeks…

Creative Direction

Bermuda

1992 – 1994 – In early 1991, I noticed an ad in Marketing Magazine looking for a Senior Art Director for Foote, Cone and Belding in Hamilton, Bermuda and I decided that I would prepare a resume and apply.…