Aware Within is an established and trusted psychotherapy counselling practice from the Collingwood, Blue Mountains area serving clients across Ontario.
With an integrative, humanistic, experiential approach, that uses both holistic and evidence-based modalities, Michele Wolf supports clients in their healing journey, This includes growing awareness of circumstances, identifying the root causes of issues, and helping navigate through the challenges that life brings.
Michele’s therapeutic style is centered around respect, empathy and warmth.
With years of experience, both in life and as a therapist, Michele offers knowledge and understanding.
There is immense value in having a professional alongside you and Michele believes that her down to earth personality allow you to feel at ease.
I met Michele at a community meeting several years before she asked for my help and her sense of inner peace impressed me so when she reached ot for my help, I was happy to provide that to her.
The Website
Michele had an existing Weebly website and I knew little about the platform but it didn’t take long to find my way around.
It is a simple drag and drop website builder with a good selection of fonts, photography editing, Parallax options, and quite a bit more. I found it easy to work with.
Mostly, what I wanted to do was to provide Michele with all the elements she would require to simply upload at her convenience in order to maintain a fresh website with ever updated messaging, which we certainly achieved.
Starting with the Brand Identity
A brand’s visual identity is the look and feel of a business.
This includes the visual cues that help people remember and recognize it.
You communicate a brand’s visual identity through a well designed logo, the colour palette at your physical location and in your marketing materials. You can also create a collage of images to help communicate your identity to people who work on your marketing.
As you can see above, before beginning, I established an identity for Michel with a soft colour palette and two beautiful fonts.
Designing Michele’s E-Newsletter
With more than 70% of businesses using email newsletters to communicate with their customers, it’s more important than ever that emails stand out. While of course, it’s your email subject line which is going to get your email opened in the first place, a well-designed newsletter is what helps keep the reader’s attention. If they like what they see, they’ll likely keep coming back time and time again.
Email design is also an opportunity to let your brand’s personality and value shine through. Unlike something like a social media post, there’s a lot of room to play with things like different typography, colours, and graphics.
I created a Newsletter design which was exactly like the new branding.
An opening statement in the first box – an introduction to the newsletter which could address a different topic each month.
This is followed by a note directly from Michele to her base, allowing her to add an opening personal touch.
Then a couple of links option to blog posts she may think are relevant on certain months and a reminder to join her on social media.
Designing Michele’s Facebook Presence
Creating a Facebook page for your company has many benefits; it makes your business discoverable in a Facebook search and allows you to connect one-on-one with your followers, helping you reach a wider range of prospective customers and gives you deeper insight into your audience.
The cover photo template on Facebook allows for the integration of a banner and a logo and rests at the top of your company profile page. The cover photo tends to change seasonally or promotionally to reflect relevant company updates and also allows Michele to creatively express her brand.
Because of its large size, cover photos offer brands a nice piece of real estate to work with, with a photo or graphic that can include brand messaging, campaign promotions, product images, and an endless list of options.
Designing Facebook Post Templates
I wanted Michele’s Posts to be branded and created a couple of options for her to use so they could be easily adapted to whatever messaging she wanted to convey.
I really like the typography I used for her and the colour concept of highlighting different parts of the messaging through a shift in colour.
I also like the version where a photograph can be inserted to illustrate an emotion.
The Very Cool Banners
I love being able to play with background text and especially on the design of a Therapy based project. It allowed me to add words in the background with meaning.
IN Michele’s graphics, I used part of her wording from her website;
In a trusting, therapeutic relationship, between you and your therapist, the healing process can unfold. Offering you space for self-exploration in which to better understand yourself, your patterns, and your inner world. You can develop a healthier connection to yourself which leads to healthier connections with others and life.
This is the Journey of Wholeness.
Integrating Google Analytics
Google Analytics is a robust and powerful tool that provides indispensable information about a website and its visitors.
With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.
Here’s just a few pieces of data you can get from Google Analytics:
- Amount of traffic your site gets overall
- The websites your traffic came from
- Individual page traffic
- Amount of leads converted
- The websites your leads came form
- Demographic information of visitors (e.g. where they live)
- Whether your traffic comes from mobile or desktop
It doesn’t matter if you’re a freelancer with a humble blog or if you’re a big company with a massive website. Anyone can benefit from the information in Google Analytics.
Michele needed to be able to see what her site was doing and understand how to read the stats Google Analytics provided her so we spent some time setting it up and explaining to her how she could update her website by herself using the Analytics as guidance.
Weebly SEO Pros
Weebly allows both premium and free sites to be indexed. Weebly is also probably the easiest website builder, although I personally find it not robust enough, Michele was comfortable using it and as she wanted to have the ability to update her own website, we decided not to change the site to a different platform.
I then prepared a series of screenshots so Michele would understand how to update her SEO by herself and reference back to the screenshots in the future.
SSL Certificate
Michele had been told that she required an SSL Certificate, so I helped her enable that and then provided her a screenshot tutorial on how to manage it.
An SSL certificate on the front end is the badge that let’s all of your visitors or potential customers know that the information they submit via your site is safe. Security is important, privacy is important, trust is important. That’s the beauty of an SSL certificate. It lets your site’s visitors know those things are important to you too. Without one, you will not succeed in getting your products and services to the people that want them.
The symbol that appears when your site has an SSL takes care of half of the battle for you.
The main function of an SSL certificate is to encrypt the information that’s submitted via your website in a way that only the actual recipient of the data can utilize it. In short, no one, except for the person or persons who are supposed to receive it, can read it.
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