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Creative Direction / Marketing

From the day I graduated College, I knew I wanted to see my creative ideas come to life and was inspired by the ‘Big Audacious Ideas’ behind advertising campaigns. By combining my artistic vision and marketing skills, I was able to become an award winning Creative Director. Overseeing the work of a team of creatives, often including copywriters, graphic designers, illustrators, developers, photographers and other creative specialists was a good fit. On these pages is the best work I could do…

Creative Direction / Marketing

A Website for Sue Tupy

It’s been eight years now since we met Sue Tupy. For the first couple of years, we chatted lightly when she started coming by to see Yim for her sewing requirements.  Sometimes it was only for a few minutes,…

Creative Direction / Marketing

King Brothers of Victoria

King Bros. Limited is an independently owned Customs Brokerage and Ships Agency located in the beautiful port city of Victoria, BC. The company has been in operation since 1911, with the current owners maintaining the founders values of integrity,…

Creative Direction / Marketing

Twin Pines Orchards

I first met Michael and Mark Vansteenkiste of Twin Pines Orchards & Cider House in the summer of 2016. I was developing an organic Hard Cider with another partner and I called and asked them if they had a…

Creative Direction / Marketing

Hammer Bent Organic

In November of 2019, Michael & Mark Vansteenkiste and I decided to launch our own organic Cider and set out to achieve our Organic Certification, after which we created a truly unique Hard Cider – one of a kind…

Creative Direction / Marketing

Great Cider

In June 2014, I was approached and subsequently hired as a consultant to co-found The Great Canadian Cider Company. The underlying agreement was that I give up my existing business, all of the clients I had at the time,…

Creative Direction / Marketing

Aware Within

Aware Within is an established and trusted psychotherapy counselling practice from the Collingwood, Blue Mountains area serving clients across Ontario. With an integrative, humanistic, experiential approach, that uses both holistic and evidence-based modalities, Michele Wolf supports clients in their…

Creative Direction / Marketing

Apple Cranberry Cider

In early 2019, I was working on launching a Sparkling non-alcoholic Cider. I wanted to brand it so it was attractive to children and adults as a healthy drink, rather than an alcoholic beverage. I had found a source…

Creative Direction / Marketing

Organic Sparkling Cider

After having won a total of 17 awards over a three year period, we brought up the conversation with our partner to create a sparkling cider, which we could sell outside of the LCBO. Our Cidermakers and I both…

Creative Direction / Marketing

Marketing Ice Cider

In 2014, I was asked to visit a vineyard, which belonged to a client, to sample some of the Ice Cider their farm was producing and do some thinking about how to brand and market it. While I was…