Creative Direction

From the day I graduated College, I wanted to see my creative ideas come to life and was inspired by the ‘Big Audacious Ideas’ behind advertising campaigns.

By combining my creative vision and marketing skills, I was able to become an award winning Creative Director, overseeing the work of a team of creatives, often including copywriters, graphic designers, illustrators, developers, photographers and other creative specialists.

Some of these gigs were so much fun… and I was pleased to enjoy a forty year career before happily stepping away into retirement.

Creative Direction Scuba Diving

Two If By Sea

We met Stu and Fran while managing the Inn at Robert’s Grove in Belize. Yim and I were overseeing the construction of a dive shop and a marina at the resort and we went down one weekend to where all…

Conservation Creative Direction

Swan Lake Sanctuary

Swan Lake Christmas Hill Nature Sanctuary is an oasis in the heart of the urban landscape and includes two distinct ecosystems: the beautiful marshland of Swan Lake and the rocky, oak-forested highlands of Christmas Hill. The Sanctuary is a…

Creative Direction

Angel Accessibility Solutions

2008 – 2013 – Our initial mandate with Angel Solutions was to design them a website with lead generation tactics but over a five year period, we took on a far greater role, creating all their marketing materials including…

Creative Direction

Doctors Without Borders

After we returned from Belize, I was fortunate enough to work with several non profit organizations, which I found very interesting and rewarding. My favourite work was for Doctors Without Borders / Médecins Sans Frontières between the years 2005…

Creative Direction Scuba Diving Travel

Robert’s Grove, Belize

Robert’s Grove is a beautifully appointed Belize beach resort nestled on over 22 acres of the finest white sand beach in Placencia, Belize. Its ideal location allows guests to be surrounded by Belize’s best attractions – the Barrier Reef,…

Creative Direction

Port Angeles Tourism

2001 – After moving to Victoria, BC, The Port Angeles Department of Tourism asked us to help them develop an advertising campaign designed to help draw visitors to the Port Angeles and surrounding area. Tucked in the rain shadow…

Creative Direction

Chintz & Company

It’s a Beautiful Thing I remember the first time Yim and I walked into Chintz. We talked about how much we liked what they sold and how cool it would be to have them as a client, so I…

Creative Direction

Chrysler Canada / BBDO

Awarded Best In Canada by the Canadian Marketing Association. Chrysler. Founded by Walter Chrysler in 1925. One of the best known automotive brands in the world. My Challenge: Re-create the perception of an automotive giant to appeal to a younger…