Creative Direction

From the day I graduated College, I wanted to see my creative ideas come to life and was inspired by reading David Ogilvy on Advertising and adhering to the ‘Big Audacious Ideas’ concept behind clever advertising campaigns.

By combining my creative vision and natural marketing skills, I became an award winning Creative Director, overseeing the work of a team of creatives, which included copywriters, graphic designers, illustrators, programmers, photographers and other creative specialists.

Some of these gigs were so much fun and in looking back, I am pleased to have enjoyed a successful forty year career working alongside so many talented people over the years before happily stepping away into retirement.

Creative Direction

Launching the PT Cruiser

Being asked to launch a brand new product, let alone a disruptive product like what the PT Cruiser was in 1999, was the opportunity of my career. The overall creative we developed earned us the prestigious Best in Canada…

Creative Direction

The Troppus Group

1994 – 1998 In late 1994, I began work for The Troppus Group in Montreal as their Creative Director after returning from Bermuda. I remember being excited about this project as the company consisted of multiple companies and I…

Creative Direction

Bermuda

1992 – 1994 – In early 1991, I noticed an ad in Marketing Magazine looking for a Senior Art Director for Foote, Cone and Belding in Hamilton, Bermuda and I decided that I would prepare a resume and apply.…

Creative Direction Travel

St. Martin, FWI

1985 – 1986 – In 1985, I spotted a small ad in the Montreal Gazette looking for an Art Director & Production Manager to help create the very first magazine for the island of St. Martin and thought, ‘That…

Creative Direction

O’Keefe Printing

In 1982, I began working with O’Keefe Printing. This happened because one of the salesmen for the company was using my creative services and brought Brian O’Keefe, the owner, to meet me one night. I had a very good…

Creative Direction

Steve Inks

In 1977, I got my first job at a small community newspaper in NDG in Montreal – The Bargain Hunter. It was a weekly tabloid and my job entailed laying out the newspaper, overseeing the typesetting, creating ALL of…