Creative Direction

Apple Cranberry Cider

In early 2019, I was working on launching a Sparkling non-alcoholic Cider. I wanted to brand it so it was attractive to children and adults as a healthy drink, rather than an alcoholic beverage. I had found a source…

Travel

Huatulco

In February 2020, we visited Santa Maria Hualtuco, Las Bahías de Huatulco.  It is located on the Pacific coast in the state of Oaxaca. In the map below, you can see that it is slightly south to where we…

Creative Direction

Organic Sparkling Cider

After having won a total of 17 awards over a three year period, we brought up the conversation with our partner to create a sparkling cider, which we could sell outside of the LCBO. Our Cidermakers and I both…

Hiking Travel

Tobermory

This post spans almost 9 years of hiking around Tobermory on The Bruce Trail and showcases a bit of every season. Tobermory is located at the top of the Bruce Peninsula and offers visitors fresh, clean air, gorgeous scenery,…

Hiking Travel

Boyd Crevices

We drove right by the entrance (twice) the first time we went looking. To find the trail, you have to locate the small white sign, three kilometres down Concession 10 from Highway 26. It’s no larger than 12″ x…

Hiking Travel

Ketchikan

Ketchikan is Alaska’s southeastern most major settlement. Downtown Ketchikan is a National Historic District. With a population of 8,000+, it is the fifth-most populous city in the state, and tenth-most populous community. The surrounding borough, encompassing suburbs both north…

Travel

Glacier Bay National Park

In 1794 a survey crew described what is now called Glacier Bay as a five-mile indent in a glacier that stretched “as far as the eye could distinguish.” In 1879 when scientist/naturalist John Muir visited the area, he found…

Travel

The Hubbard Glacier

The Hubbard Glacier is a tidewater glacier in Alaska and the Yukon Territory. From its source in the Yukon, the glacier stretches 122 km (76 mi) to the sea at Yakutat Bay and Disenchantment Bay. It is the longest…

Scuba Diving Travel

Cozumel

Cozumel is the largest inhabited island in Mexico and the oldest in the Caribbean group and is located 12 miles off the eastern coast of the mainland (Yucatan Peninsula). A limestone plateau forms the base of the island, which…

Creative Direction

Marketing Ice Cider

In 2014, I was asked to visit a vineyard, which belonged to a client, to sample some of the Ice Cider their farm was producing and do some thinking about how to brand and market it. While I was…