Creative Direction / Marketing

The Institute of Southern Georgian Bay

Early on in the conceptual phase of The Institute of Southern Georgian Bay, after taking part in a local community event and speaking about the importance of creating a local Accelerator Program in Collingwood, I was asked to create the first iteration of the online identity and create a website for The Institute of Southern Georgian Bay.

At the time, the fledgling group had no domain name, so I purchased tsigb.com for them and later provided that with the files from the website I had developed.

Their Vision

To harness the power of people and place in Southern Georgian Bay to grow social, environmental, and economic prosperity and be the smartest, greenest, healthiest and most caring region in Ontario.

Their Mission

Connect and engage the talent and aspirations of all residents, and leaders in business, government, nonprofits, and philanthropy. We promote collaboration in five interconnected priority areas – arts and culture, social justice, the environment, business and social innovation, and health and wellbeing. We achieve our mission through:

  • Connecting People – sharing community knowledge, engaging everyone, and facilitating Community Conversations,
  • Conducting Research and Publishing Reports  – identifying needs and opportunities through research, sharing knowledge through reports, and identifying community indicators for measuring progress and success,
  • Fostering Collaboration  – collaborating on initiatives and solutions that align with our vision and mission.

Their Strategic Directions

Network creatives in Southern Georgian Bay to collaborate, support, and empower the arts and culture community to thrive

Collaborate with three lead Network partners – Blue Mountains Foundation for the Arts, South Georgian Bay Tourism, and Theatre Collingwood to roll-out items in the Regional Arts Strategy published in 2021

  • Launch the new South Georgian Bay – SGB Arts Network through our newsletter promotion, and connect to our audience of 400+
  • Develop an online forum to showcase the breadth, role, and value of this sector
  • Embark on the first of an initial set of activities – fall forum
  • Support with online event(s)

Connect people from across the region to share data and learn about financial models to support the range of housing stock required in our communities

  • Facilitate the Social Finance and Housing Working Group bi-weekly meetings
  • Explore access to capital and land options through the Social Finance & Housing Working Group
  • Create and implement a communications plan to help all residents, and business, government, and nonprofit leaders identify the housing stock required to ensure our communities are sustainable
  • Hold on-line event(s)
  • Participate in the National Housing Lab hosted by Social Innovation Canada and Canadian Mortgage and Housing Corporation
  • Focus attention on the tools, policies, and strategies available to small and medium-sized municipalities to support housing development that meets community needs
  • Explore the creation of a community investment fund to support the kind of housing that we need

They bring together people who want to make a difference and see value in a thriving arts community, a green environment, social justice, and a strong economy not just for themselves, but for everyone.

As a “Think and Do” tank, they start community conversations and aim to create a space for learning and collaboration.

 

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